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Step one in your Australian Music Journey. Pair this with the Toolkit and you will have everything you need.

Australia is a nation of 27 million people — small in size, but massive in sound. Our music scene thrives on a concentrated media landscape, where a handful of major outlets and tastemakers hold most of the influence.

Most artists spend years trying to figure out how the Australian industry works. With this Playbook, you understand it in a single day.

For less than the cost of a mixing session, a night out, or a new plugin, you gain:

Knowledge that publicists guard

Contacts artists rarely have access to

A roadmap for consistent, repeatable results

The ability to run your own campaigns

The confidence to pitch yourself like a professional

Learn how to pitch strategically, understand the ecosystem, build genuine industry relationships, and get your music heard — all while keeping your money in your own career.

The Australian industry can feel intimidating, exclusive, and at times, deliberately confusing. This Playbook cuts straight through it.

Stop paying for access. This is your way in.

What’s Inside

Landscape Overview A clear explanation of how the Australian music ecosystem works - radio, media, playlists, tastemakers, and gatekeepers.

What Success Looks Like Realistic expectations and benchmarks for a strong release campaign - no sugar-coating.

Where You Need to Send Your Music A breakdown of every key outlet, who they are, and why they matter.

Tips for Success The insights, do’s, and don’ts that publicists don’t tell you.

Release Checklist A step-by-step guide ensuring you never miss a crucial part of your rollout.

(Repeated) Landscape Overview Removed repetition — included once above.

Core Philosophy

“If you know the landscape, you can play the game.”

This Playbook gives you the map - so you can finally play the game with confidence, clarity, and control.